Fair spokesman, deputy director of China Foreign Trade Center, said Mu Xinhai, the 107th Canton Fair buyers invited to work in progress, to improve the buyers were invited to rate the trade fair will begin the full implementation of real-name system for the invitation, plans to invite 800,000 overseas buyers.
According to Mu Xinhai introduced at the 107th Canton Fair will launch a series of measures to improve all-round exhibition services. Sponsor Trade Center will be set up customer service center, and gradually establish service standards, service standards and on-site services, accountability mechanisms.
Vast number of exhibitors to invite buyers are most concerned about the work of Mu Xinhai said that the Foreign Trade Center, has been stepped up, the current began to invite the full implementation of real-name system, which will help to improve the rate of buyers were invited.Foreign Trade Center plans to invite 800,000 overseas buyers, investment promotion efforts will be no less than the previous promotion, foreign invested advertising costs will be more than 10 million yuan.
He also said that Foreign Trade Center will invest more than 1000 million in the Canton Fair to install a wireless network launched more than 1000 points, covering the establishment of regional exhibition hall, including public areas, including wireless networks. Within the framework of the exhibition hall, merchants simply open the computer with a wireless card, you can enjoy free Internet access service.
In addition, improved service to the trade fair include: the first launch of VIP exhibitors services; perfect exhibition guide system; to improve the efficiency, and so obtain a permit. Mu Xinhai hope these measures will allow more enterprises, especially SMEs, benefit from the exhibitors.
The 107th Canton Fair will keep its original size and mounting of the exhibition pattern
Xinhua News Agency, Beijing, January 22 – (Reporter Zhu Yi, Lei Min) Fair spokesman, deputy director of China Foreign Trade Center, said Mu Xinhai 22, will be held in newly settled the 106th Canton Fair will keep its original the pattern of size and mounting of the exhibition, and a series of measures to ensure stable export growth force.
According to Mu Xinhai introduced by the Ministry of Commerce approved the 107th Canton Fair will be held April 15 – May 5, 2010 -in Guangzhou, China Import and Export Fair Pazhou exhibition hall was held. During the fair, to continue to organize in three phases, based 55000 booths, with a total exhibition area of more than 1.1 million square meters, the scale and the last flat.
He said the trade fair to continue to sub-15 types of goods, set up 50 professional exhibition on display. The specific arrangements as follows:
The first period of April 15 -19 days, exhibition of “electronics and home appliances category”, “Hardware Tools” “Machinery” “Vehicles & Spare Parts,” “Building category” “Lighting category” “chemical type”, etc. 7 a commodity type, set up 17 exhibition.
International Pavilion to continue in the first phase of the exhibition area of 1.5 million square meters, is located nine product areas, and continue to set national and regional pavilions.
The second period of April 23 -27 days, exhibition of “Consumer Goods” “Gifts” “Home Decoration category” other three types of goods, set up 16 exhibition.
The third period is May 1 -5 day exhibition of “textile and apparel categories” “Shoes,” “office, luggage and leisure goods category”, “medical and health care categories,” “Food & Native Produce” and so on 5 a commodity type, set up 17 exhibition.
Mu Xinhai said, in order to increase the turnover of the opportunity to extend the time for business negotiations, the trade fair exhibition hall closed for the uniform from the original time of 6:00 p.m. to 7:00 p.m. delayed.
The 107th Canton Fair booth fees reduced reduced each of up to 2,000 yuan
Xinhua News Agency, Beijing, January 22 – (Reporter Zhu Yi, Lei Min) Fair spokesman, deputy director of China Foreign Trade Center 22 Mu Xinhai said here at the 107th Canton Fair exhibitors to reduce the burden of the cost will be reduced Booth , where C, can reduce the booth fee for each booth 2,000 yuan.
Mu Xinhai said that the Ministry of Commerce to implement the instructions effectively support participating enterprises to expand export transactions, the 107th Canton Fair will take some temporary measures to reduce the burden on enterprises, such as a special period, special arrangements will reduce the booth fee.
He said the 107th Canton Fair Booth C, reduced booth fee for each 2,000 yuan; A, B District, reduced booth fee for each booth 1000 yuan. In addition, local commerce authorities and the Import and Export Chamber of Commerce, Foreign Capital Association also expected to adopt specific measures to reduce the cost of corporate exhibitors and supporting exhibitors.
Mu Xinhai said that although the current export situation is still grim, but the long-standing Fair brand influence and competitiveness will continue to attract foreign businessmen to be purchasing. In addition, the Canton Fair are being consolidated results of the reform, improve and enhance, the Canton Fair as “China’s first exhibition,” the role of international trade and economic exchange platform and service enterprises, service customers more evident features.
The 107th Canton Fair will use the real-name system to invite overseas 800,000 buyers
January 13th, 2010What is Copycatting? Copycatting culture started a guerrilla war in the world economy
January 12th, 2010Copycatting
This Chinese term literally refers to the mountain strongholds of bandits. First borrowed to describe rip-off products, it has evolved to refer also to homemade products, such as video parodies of movies.
Copycatting culture started a guerrilla war in the world economy
The financial crisis led many countries in Europe and America start trade protection directly or secretly. The trade has prompted many Western countries to reduce imports of Chinese products, to suppress the Chinese economy. How can China economy break through? International trade rules and regulations are too many in the West, so the frontal battlefield, we have not much good. Then take a guerrilla war which handed down from ancestors is a good choice. How to fight the guerrilla, Copycatting culture is a breakthrough. Let’s do a simple analysis:
First, advantage and strategy of the West
1-1, Own brand, reduce the China foundry
The same product, such as the fashion mobile phone made in china, the ex-factory price is about 200RMB or 300RMB, and sold one hundred or two hundred US dollars in the west, makes a complete turn back to China it can raise to thousands (RMB). Sudden huge profits are gained by brand trader. They also hold the initiative, they can always the new generation of factories and workers. So in the past six months, a lot of Foundry factories closed down or laid off.
1-2, Reducing the procurement of products to China
Because of the financial crisis, this is a good reason to use trade protection strategic with each other, reducing the procurement of products to china. This strategy has already affected the B2B business between China and Western countries, so B2B website as Alibaba, performance crazy decline last year, many factories have it.
Under the traditional rules and regulations, these two aspects are advantages, but face to the copycatting culture and the internet, and they seemed feeble.
Second, copycatting culture guerrilla strategy are as follows
2-1, Use copycatting culture to anlehnung Western brand value
Brand protection, to deal with regular still have comparative advantage, but want to deal with the copycatting, that can only sigh. Meanwhile, the copycatting greatest advantage is that product features flexible and very cheap in price. There is no difference of appearance with certified product, but the price is only one-fifth, which is the biggest attraction to the consumer.
2-2, Use foreign trade B2C businesses to open the trade blockade
Western countries can control its large trading companies in the country to reduce or not to purchase Chinese products, but the ordinary people like Chinese products, because Chinese products good and inexpensive, they have no reason to reject China to buy expensive domestic products. They can not be so patriotic sacrifices under the capitalist culture. Therefore, although the western countries for trade protectionism, protect their own interests of the capitalists, but people still prefer Chinese products in the country. How the foreign people to purchase Chinese products? Direct retail sales to consumers abroad through the internet.
At present, logistics, payment, supply, marketing channel all aspects have been industrialized, so the market environment is already very mature, cut the threshold of very low, people have some acquaintance with the internet, does not require funds, they can be quickly entered the field to do so. In the past year, despite the B2B business atrophy seriously, but B2C business is very prosperity.
Consumers around the world only search key words of daily necessities in Google and Yahoo, and advertisment in front of the right, most are china’s small companies e-commerce site, it is a large number.Foreign consumers had a good online shopping habits, they only need to click the mouse, through Paypal payment immediately, and can receive product from China by mail in the past one week, convenient and affordable.
Recently, there are also many overseas Chinese have seen the market and cooperat with friends in china. In the past week, several Oversea Chinese ask me for consulting, when they consult with me , they have started operation, do international B2C business who in domestic ,then more. Therefore, I believe, the copycatting Culture will be better and better!
Jerry Lausm
Canton Fair Business Service
Foreign-invested enterprises from the Canton Fair: China’s manufacturing competitiveness can still be maintained between 5 and 10 years
January 11th, 2010Europe plans world’s top 500 international companies, corporate buyers, Mr. Barry was this year has been 7 years to attend the Canton Fair, with the 104th Canton Fair entered its second day, he had obviously felt the deteriorating global economic environment brought about by this buyer reduction in the number of cases.
Although his company affected by the economic environment in China, the decline in purchases, but his attitude to China’s products are still very bullish. He told reporters that “China’s household electrical appliance enterprises from upstream to downstream have already established a long and complete industrial chain, a stronger bargaining power, the advantages of Chinese manufacturing enterprises still exist in the next 5-10 years.”
Financial crisis of foreign buyers
Barry in seven years, to attend the Canton Fair every year to see the trade fair the next day, he clearly felt that this fair of foreign buyers has decreased. He said: “Fair previous to the opening of the next day, the vast majority of buyers to come to participate have to will, but the second day of the trade fair, to not more than buyers.”
Reduction in the number of foreign buyers, making some exhibitors have more free time. Electronics Co., Ltd. Fuzhou Guanzhou exhibitors told reporters: “Last year at this time too busy to have time to drink not, we are quite busy this year.”
Barry believes that the buyers would reduce the deterioration of the global economic environment, the inevitable result, “to my team, for example, we are primarily responsible for procurement of Chinese goods exported to the European market last year, our turnover was 20 million euros so far this year , we have only 10 million euros turnover. ”
China’s manufacturing industry still competitive
Barry convinced that, in some areas, in China on a global scale is still able to maintain the competitive edge, “as I purchased a small kitchen appliances, audio equipment, these products point of view, the advantages of Chinese manufacturing enterprises are still in the next 5-10 years, exist. This is because China’s household electrical appliance enterprises in the past few decades, since the next set up a long and complete industrial chain, and even industrial clusters in the international competition, competitive, products, bargaining power and ability to resist risks. ”
Because some Chinese enterprises have sufficient bargaining power, Barry worried that some company’s products will be on the price increase at this Fair. In regard to product prices, small and medium enterprises of the strategy is different. Zhen Hong Electric Co., Ltd. Jiaxing Xu business manager, said: “In order to attract customers to maximize, we have set the price of the product to a minimum, and prices are low it is difficult to do.” Fuzhou Guanzhou Electronic Co., Ltd. Marketing, a responsible person said: “We will not cut prices in order to grab the market, then price cuts, if product quality can not be guaranteed, once the company’s reputation damaged, we will be even greater.”
SMEs Weapon
The face of the global financial tsunami, triggered by the crisis, China’s SMEs in the manufacturing industry chain how to do? Reporter learned that SMEs are still able to find their own living space.
Barry Weapon to SMEs through the press, said buyers in selecting suppliers on the issue of the size of enterprises is not the standard of their choice. Supplier selection criteria in general there are three, the first is product quality, the second is the product price, delivery time is three. Figure in Europe in the Group’s suppliers, both the United States electrical appliances (7.97, -0.89, -10.05%), Gree Electric Appliance (14.75, -0.25, -1.67%), such as large enterprises, there are also many small and medium enterprises .
“U.S. electrical integrity of this industrial chain compared to large enterprises, SMEs, the cost advantage will be weaker, but the buyer’s point of view, and small and medium enterprises will be more comfortable dealing with.” Barry explained that in the European map the case of many international companies sourcing, procurement Chamber of Commerce to make some highly personalized procurement requirements of large enterprises to meet the requirements for the degree of such purchases will be reduced, while small and medium enterprises more willing to mobilize more resources to follow up buyers demand, buyers will be more to patronize small and medium enterprises. Therefore, if SMEs can improve the personalized service and to guarantee quality of service is entirely possible for a better performance than large companies.
Jerry Lausm
Canton Fair Business Service
B2C research – How to find products fast profit windfall?
January 6th, 2010B2C Website is divided into two categories:
Category I: Spend a lot of money, a large number of manpower, to do a lot of years, thousands of orders a day, but it does not make money.
Category II: Po not spend too much money, few people, thousands of orders every day, annual profits more than 10 million.
These two types of B2C websites, the difference between what is it?
A: The different product profit
If you come to the network business, and that a more likely success?
A: Of course is the second.
How to choose profits products?
I took profits products are divided into the following types of
1, Men – porn
2, Woman – beauty
3, Elder- healthy
4, Children – be smart
5, Businessman - make money
For example, woman – beauty, everyone, if adopted by Google, Baidu search this: breast, whitening, freckle, diet, and so on keywords, point to open the above ad, are these profits products, most of these pages is only one page , but the income is very high. Slimming products such as the bar, such products is very high? For example, selling about 800 products, cost would be less than 200 yuan, 600 yuan according to a single calculation, 10 one-day, a month is 200,000 profit. Of course, if you have a good promotion, sales volume is greater still.Further a conservative point, one day you can sell a single calculation, a month income that is about 20000. Of my students, to do more general, there are 50000 more than a month in revenue.
A small area, big market, and then a small area of a product on the Internet is a super-huge market, according to this line of thought to consider, then, we have a lot of networks around the blank area of the market and profits, as I mentioned above, to the five major areas, think about what their friends do? What do you want? Then lots of action, you can easily find very large.
Remember, must be profiteering! Many people may feel that a product, the cost is very low, why sell such high prices? Selling low is not better for consumers Mody? In fact, I tell you, the product is not necessarily the price as low as possible to sell a lot of the more expensive the better product to sell. I remember in 2004 when a friend gave me a story about his venture, he was first started out by selling a software.He had just started when a few hundred yuan a piece of software sales, business is very bad.Later on a few thousand dollars into a product sales result, but the business is well up; Later, he sold a few million a piece of software, the result is a 30 in the national development agency, earn a lot of money. Why? Because there is profit, can there be more people to help you sell.
In a time when product pricing, we must remember this statement: the value of a product, not depend on its cost, but depends on it to bring customers the benefits!
If you are the network business, I suggest you go look at model:
The first step: Choose a windfall product: the proposed single profits of more than 300 before considering
Step two: Create a sales web page: Web page must be designed in accordance with sales of Psychology
Step Three: Bitter to do promotion: SEO, Awords, Blog, Twitter … and so on
Step four: Good customer service to make easy money: customer consulting, services, do a good job, money earned
Should not even think of too many complicated models, and find it a lucrative product, severely promotion, selling overhauled to make money, and if you are familiar with the network, please do not hesitate operation.
Jerry Lausm
Canton Fair Business Service
e-Business Research – Canton Fair VS Alibaba’s B2B
January 5th, 2010
The end of 2007, alibaba’s B2B at its peak time, is the time of the stock market foam expansion of the largest, they make a wise choice of listed companies, has created a myth in the stock market, Japan’s softbank success cash in, Ma Yun become more better, Hangzhou Government might also provide Ma Yun a statue and let it become true.But over the past six months, Alibaba share prices plummet from a maximum of 41.8 to the current 9.4, so Ma Yun send internal message tell Alibaba all preparations ready to over the winter.This decision was not Jack Ma in the show, was select after calm analyzing, for Alibaba Website from now on the trend of decline is inevitable. Want to ask why?
Let’s analyze how Alibaba make money?
Surface : rely on honesty, receive membership fee!
In fact: with sweet-talk, selling the concept of B2B!
This viewpoint may surprise you, and don’t worry, let’s continue to analyze, then you will know!
Business is the core of marketing!
Therefore, from the nature of commercial terms, Alibaba is do the same as Baidu Google, is marketing in helping enterprises make money!
Different of them:
Google and Baidu forms are : Search engine
Alibaba forms are : B2B business website
But for enterprises, no matter what you do, I can spend the least money and bring customers is the clincher!
OK, let’s continue to return to the business of alibaba!
What is the main business of Alibaba?
1,Honesty
2,Chinese suppliers
The two profitable business, income is mostly relied on ” China Suppliers “, now Alibaba has nearly 20,000 Chinese suppliers, how the charges?About RMB80,000 a year, higher even hundreds of thousands(RMB) a year.
Chinese suppliers good effect? Cost you?
Not good, not worthwhile! In Alibaba Chinese suppliers paying members, most of them not worthwhile. why?
Let’s analysis of the flow of Alibaba, how many foreign flows in Alibaba flow. Through Alexa analysis of Alibaba , most flow is from china, foreign flows only account for a very small portion of the total flow.
How Alibaba foreign flows come?
Please don’t believe Alibaba have millions of foreign buyers, these data can be cheated, and these so-called foreign purchasers to directly landing Alibaba and look for Chinese suppliers is very little.Most or search engines to find alibaba.Then from Alibaba to find Chinese suppliers, and very small number.Because the foreigners didn’t habit of B2B websites, but have the habit of using Google information.So the Alibaba main flow most relies on : SEO and SEM, This means that Alibaba flow at present only those abroad or from where the search engine by Alibaba search engine optimization and key words ads. Therefore, we can see that Alibaba has been recruiting SEO personnel, and alibaba’s SEO team very strong, they often use SEO to over.
Alibaba mode is : Alibaba get foreign flows for free or with very low prices from goole and Yahoo, and then sold at high prices to Chinese supplier.Pay and not in accordance with the results, but charge very high fees one year.
It can be said that Alibaba for the small and medium-sized enterprises and foreign trade enterprises, is not worthwhile. Specially Alibaba ” China Suppliers “, I can promise, those annual fee Chinese suppliers give alibaba, out of which one-second in Google, yahoo, Live on the bidding promotion or SEO, the effect will be far more than in the promotion of Alibaba .
This is realized by more and more enterprises .Because in a Google Account needs only 100 RMB yuan, Yahoo English opening need only dozens of US dollars, in microsoft’s Live Search engines accounts requires only 5 US dollars, and the registration has also sent 50 dollars in advertising.
Via search engines to promote, this is very easy, and can be paid in accordance with the specific effects, click for once cost cents or several, was brought potential customers directly. and, using Google will provide free tools, You can also detect each key word conversion. Can put every cent spent to effect.
Why did some years ago, Alibaba can make money?
Because of the vast number of small and medium – sized enterprises don’t know how to deal with network marketing in china, and even most of the big enterprises don’t know how to deal with the network marketing!
Ma Yun sweet-talk is very successful, and most of the enterprises in China believe that get into Alibaba then have business, and these payment is used to pay Ali Baba for internet.After understanding the more knowledge of network marketing found that not all about.Therefore, one can often see more and more foreign trade companies began to give up Alibaba because use search engine to promote, while regretting the money which spent on Alibaba.
Why do B2B success at abroad but success in China?
As Chinese enterprises easier to trick, the more enterprises know network marketing knowledge, the more you become smart, they will know that spend on Alibaba is not better than spend directly in the search engine.
For domestic trade business, Alibaba is the biggest rival of baidu, but Alibaba is not as good as Baidu!
In terms of the foreign trade business, Alibaba is the biggest rival Google, but Alibaba is not as good as Google!
Therefore, Alibaba trend of decline is inevitable! Speed slow than small and medium-sized enterprises get smarter! The fast medium-sized and small enterprises get smart, the fast Alibaba fading!
Jerry Lausm
Canton Fair Business Service
Canton Fair News – Businessmen proposed to establish a database of intellectual property rights during Canton Fair
December 15th, 2009The 102nd session of the Canton Fair has a bright spot, is the establisha intellectual property rights and trade disputes, complaints reception center, so that the arbitrator stationed in Canton Fair, directly to exhibitors, to provide services to customers, and they do more or work of safeguarding rights.
Now is the 106th Canton Fair, my old friend – Paul Hellman, it is the third time to sue a company steal his disign of knife. He persist in suing that company even the CCTV Channel 2 report his story, I watch that show, but it seems useless.
This session of the Canton Fair set up reception centers for intellectual property rights and trade disputes complaint , the arbitration of the General Assembly to assist in safeguarding rights officer Come work for the domestic and foreign businessmen to provide rights protection services. This reporter learned that everyone in order to settle disputes by arbitration expressed satisfaction that it is a good practice, arbitration and efficient, professional, can effectively improve the authority of Canton Fair mediate trade disputes. The Fair management and hope that all of the new museum at the Fair after the completion of as much as possible to improve the work environment complaints stations. In addition, some trade groups to make recommendations to the Canton Fair, Canton Fair hope to build a database of intellectual property rights. In their view, many years, the Canton Fair to strengthen intellectual property protection, adopted many effective measures. However, IPR protection is a long-term task. , Due to the fairly wide, compared with larger, not only the exhibitors and representatives of hard to grasp, and even the trading delegations and even the General Assembly, the management staff also find it difficult to determine precisely. Which can only take the people do not sue, the bureaucracy is not the way to study passive defense. In their view, the establishment of intellectual property database, can be well-known brand, trademarks, logos, designs, etc. are incorporated at the same time, the fair history all kinds of infringement of trademarks, designs, etc. have also established a corresponding database. It can be exhibitors, exhibitors retrieve their exhibition goods on behalf of the existence of infringement, for regulatory agencies to provide a convenient determining whether infringement.
Jerry Lausm
Canton Fair Business Service
Canton Fair News – Worry about language? Beautiful scenery–Small language interpreter
December 14th, 2009
interpreter outside canton fair
The next session of Canton Fair, always come out Young students from department of foreign languages, their existence, greatly facilitate investors.
At the Guangzhou fair, there is a bright scenery more attention, they are 20 small language students from University of International Business and Economics in Beijing and from Guangzhou University of Foreign Studies of translation group, composed of 4 Japanese students.
At the Guangzhou fair, people attantion there is a bright scenery, they are 20 small language students from University of International Business and Economics in Beijing and from Guangzhou University of Foreign Studies of translation group, composed of 4 Japanese students.These lively and beautiful young men and women active in purchasing business to help foreign businessmen solve the puzzle, sometimes accompanied by foreign investors in the museum’s visit to negotiate. they move around in the fair, to bring the message of peace and friendship.
This year’s fair where foreign investors, the sharp increase in the number of foreign non – English speaking countries in particular, to the spanish, Italian and other small languages and interpreter in great demand. Before the opening of the fair, and the Canton Fair has 40 years experience of foreign economic and trade cooperation selected 19 outstanding small languages at the university students and Japanese students outside the wide providing translation service for the conference. First happened to Muslim month of ramadan, interpreter ask the situation carefully, to introduce the Islamic restaurant for the Islamic businessmen . Interpreters’ warm and friendly exchange for the trust of foreigner, and established a deep friendship. Many foreign businessmen said they are not familiar with china, translation is like a window, to help them understand Chinese culture and development.
